Science-Based Design in Technical Communication
Good design is an essential component of effective technical communication. It ensures that information is easy to find, read, understand, and remember. It can elicit an immediate and positive visceral response that enhances both credibility and usability.
There is a lot of mystery around what constitutes good design, and design choices are often based on opinion, superstition, and tradition. However, effective design is based on science — the science of how humans process visual information.
Information development maven, Tina Kister, introduces the science of good design; what works, what doesn’t, and why; and how to communicate about design so you can get it right.
Attendees will learn:
- a science-based approach to design
- what works, what doesn’t, and why
- how to talk about design to get it right